Market Research

Analysis and Reporting

Do you have data but are unsure how to analyze and report it? With Datambar, you have access to expert statisticians and report writers. You can have your existing and future market research data analyzed and reported through Datambar. We analyze your data and provide detailed reports. We prioritize the quality of our measurements and the objectivity of our results.
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Analysis and Reporting & Media

These are analyses where attitudes, behaviors, habits, followings, likes, perceptions, etc., related to both traditional and social media are measured. Through this measurement, you can see where you and your competitors stand, analyze population behaviors, and formulate new strategies. You can ensure that your choices of influencers and celebrities are more accurate for your target audience and examine the impact of the selected influencers and celebrities on purchasing behavior.

2

Analysis and Reporting & Audience

These are studies where the analysis is conducted to determine who your target audience is for your brand’s services and products, where they are located, and what their habits are. Through incidence, prevalence, and penetration studies, you can gain a deeper understanding of who you are serving and producing products for, and who needs to be targeted with advertisements more specifically.

3

Analysis and Reporting & Segmentation

These are studies where your target audience, showing different characteristics and with a differentiated product range, is analyzed in marketing campaigns. It involves the analysis of how your target audience with similar characteristics is segmented into different classes and how product differentiation is carried out for these segmented classes. Different classes within your target audience may have different perceptions and expectations. You can closely examine how these differentiated perceptions and expectations are classified according to demographic characteristics or other variables.

4

Analysis and Reporting & Positioning

These are analyses that measure how and where your brand image, products, and services are positioned compared to your competitors. With this analysis, you can see where your brand is positioned in the minds of your target audience on a single mind map, as well as closely examine where your brand is positioned according to different segments within your target audience.

5

Analysis and Reporting & Trends

These are analyses where regular tracking is conducted on the attitudes, behaviors, and habits related to your brand’s awareness, purchase, usage, etc. With trend tracking, you can closely monitor the trajectory of your brand and thoroughly examine how effective your action decisions are on the trends.

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Analysis and Reporting & Measurement

With these and many other differentiated analyses, Datambar produces the necessary clear and objective reports for your brand, helping it take effective strategic steps for its marketing efforts. Thus, with Datambar, your brand is one step ahead of your competitors. Explore survey analysis with Datambar.

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