Content Management
Content Management & Audience
Right Audience Right Content
Right Audience Right Content
The right content for your brand varies depending on factors such as platform, timing, campaign, and more. But how do you relate these diverse yet right contents to your brand’s corporate identity? By analyzing the demands and expectations of your current and potential customers-followers, taking into account the agenda, social media platforms, and social media usage habits, we recommend the most suitable content for you.
Content Management & Occasion
Prepare an Occasion Calendar
Prepare an Occasion Calendar
For example, with the occasion calendar specially created for your brand, we evaluate how to create content that meets the desires and expectations of your target audience based on the results obtained in previous studies, and present them to you.
Content Management & Tone
Tone Used is Important
Tone Used is Important
We evaluate the selection of language (tone) to be used in the created content, descriptions, and responses to future comments through content analyses or market research results, enabling you to create the most suitable language for your target audience based on these findings. Additionally, we conduct detailed analyses of what is being said about you on social media.
Content Management & Text-Picture
Text or Picture?
Text or Picture?
Based on previous data, we provide recommendations on whether the created content should be predominantly visual or text-based, taking into account the content itself, the expectations and preferences of the target audience, and the usage habits of the social media platform.
Content Management & Text
Text, But How Much?
Text, But How Much?
Beyond determining the tone to be used in your content, we answer questions such as the range of character count you should use in your content. Thus, we statistically calculate and present to you the impact of varying text reading and character count on content engagement, depending on the platform.
Content Management & Category
Categorize Your Content
Categorize Your Content
We analyze which categories (e.g., lifestyle or humor) your content receives more engagement in, aside from special occasions. We guide you in preparing suitable content for categories that align with your target audience’s preferences. This way, by understanding your target audience, you learn with data which content types should be produced in which categories.
Content Management & Advertising
Plan Your Advertising Narrative Well
Plan Your Advertising Narrative Well
Taking into account that the content for advertisements on social media may exhibit different behavioral patterns from your followers, we provide you with insights from the data we’ve gathered on how to plan your content and accurate target audience characteristics based on market research results.
Content Management & Data
Do All of These Based on Data
Do All of These Based on Data
We conduct statistical evaluations to ensure your campaign content is planned according to the demands and expectations of both your followers and the target audience who are not yet followers. We apply the most effective techniques for you to prepare the most suitable action plans.
For more information and questions, fill out the form on our contact page, and we will get in touch with you. Click here for the contact page.