Our research conducted with a sample of Algerian users aged 18–64 highlights how deeply social media is embedded in daily life across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform usage and daily active usage (logging in at least once per day) can differ significantly. A platform might show moderate overall usage while driving strong daily engagement—or vice versa. For full data, expanded bases, and the complete report, you can contact Datambar to purchase the country report. The insights below are shared in limited scope for decision-makers such as market researchers, advertisers, academics, and students.

• Facebook leads daily usage: 83% log in daily, peaking at 85.2% among the 35–44 age group. Facebook remains a strong engagement channel.
• Instagram dominates among young users: Daily usage stands at 77%, rising to 85% in the 18–24 group—making it essential for youth-targeted campaigns.
• TikTok shows high daily engagement: With a daily usage rate of 77% and 83% among users aged 18–24, short-form video continues its momentum.
• YouTube maintains consistent daily use: Daily usage is 76%, evenly distributed with 79.5% in both the 25–34 and 45–54 groups. Video content remains indispensable.
• Snapchat resonates with women and young adults: Daily usage is 51%, reaching 52.2% among women and 56.5% in the 25–34 group—a solid choice for female-focused campaigns.
• Telegram stands out among older audiences: Daily usage is 52%, climbing to 60.5% among ages 35–44 and 56.6% among ages 45–54. Ideal for community and announcement-based content.
• Pinterest remains strong among women: Daily usage reaches 30%, with 32.7% among female users, offering strategic value for lifestyle content.
• X (Twitter) attracts news‑driven audiences: Daily usage is 43%, rising to 48.4% among men and 52.6% among users aged 18–24—an ideal platform for news, commentary, and real-time updates.

🎯 Strategic Recommendations

• Broad reach + high daily engagement: Facebook + YouTube
• Youth-focused targeting: Instagram + TikTok
• Female‑oriented campaigns: Pinterest + Snapchat
• News‑driven and male‑skewed content: X (Twitter)
• Mature audiences: Facebook + YouTube + Telegram