Our research conducted with a sample of Bangladeshi users aged 18–64 shows that social media plays a remarkably strong role across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform usage and daily active usage (logging in at least once per day) can differ significantly. A platform may have limited overall reach yet very high daily engagement—or the reverse. For extended data, full bases, and the complete report, you may contact Datambar to purchase the country dataset. The insights below are shared in limited scope for market researchers, advertisers, academics, students, and other decision‑makers.

• Facebook leads daily usage: Daily login rate reaches 95%. High across all age groups, especially strong among 18–24‑year‑olds (96.9%) and 25–34‑year‑olds (95.2%).
• YouTube is a major video hub: Daily usage stands at 89%, including 90.1% among 25–34‑year‑olds and 91.2% among the 35–44 group, indicating balanced and strong engagement.
• Instagram stands out in engagement: Daily usage is 76%, especially strong among young audiences — 84.6% in ages 18–24 and 75.8% in ages 25–34.
• TikTok continues to dominate short‑video consumption: Daily usage is 84%, peaking at 93.5% in the 18–24 group and 87.5% in ages 25–34 — making it a crucial platform for youth targeting.
• Telegram performs strongly among mature audiences: Daily usage reaches 68%, rising to 88.9% among ages 45–54 and 83.3% among 55–64 — ideal for community and announcement‑driven content.
• Snapchat remains youth‑focused: Daily usage is 18%, with notable engagement among 25–34‑year‑olds (38.5%).
• X (Twitter) is preferred for news‑driven content: Daily usage reaches 67%, with 75% among men and notable engagement in certain age groups.
• Pinterest and Reddit show minimal usage: Their daily usage is very low, and they are not priority channels for campaign planning.

🎯 Strategic Recommendations

• Broad reach and high daily engagement: Facebook + YouTube
• Youth targeting: TikTok + Instagram
• Mature audiences and community‑oriented communication: Telegram + Facebook
• Video‑driven content: YouTube + TikTok
• Female‑focused campaigns: Instagram (Snapchat can serve as a supporting channel)