Our research conducted with a sample of Canadian users aged 18–64 highlights how deeply social media is embedded in daily life across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Data)

General platform usage and daily active usage (logging in at least once per day) can differ significantly. A platform might show moderate overall usage while driving strong daily engagement—or vice versa. For full data, expanded bases, and the complete report, you can contact Datambar to purchase the country report. The insights below are shared in limited scope for decision-makers such as market researchers, advertisers, academics, and students.

• YouTube leads in daily usage: Due to Canada’s strong video‑consumption culture, daily log‑in rates are very high; all age groups show intense usage.
• Facebook remains dominant among mature users: Daily engagement remains stable in the 35+ segment.
• Instagram is strong among young adults and adults: Daily log‑in rates are quite high in the 18–44 age group.
• TikTok generates very high daily usage among youth: The short‑video format drives significant engagement, especially among the 18–29 segment.
• Pinterest stands out among women and inspiration‑based content seekers: Daily usage is particularly strong among women aged 25–44.
• Snapchat is strong in youth‑focused usage: Among young people in Canada, daily usage is even close to Instagram levels.
• X (Twitter) is effective for news and trend tracking: Daily usage is high among users who follow political and social news.
• Telegram is growing in community‑based communication: Daily usage is increasing within information‑sharing groups and tech communities.

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Pinterest + Snapchat
• Male and news‑driven content: X (Twitter)
• Mature audience: Facebook + YouTube + Telegram