Our research conducted with a sample of users aged 18–64 in the Czech Republic shows that social media continues to be a strong and influential engagement channel across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform usage and daily active usage (logging in at least once per day) can vary significantly. A platform may show modest overall reach yet high daily engagement — or the opposite. For extended datasets, sample bases, and the full report, you can contact Datambar. The insights below are shared in limited scope for market researchers, advertisers, academics, students, and other decision‑makers.

• Facebook leads daily engagement: Daily usage is 78%, especially strong among ages 45–54 (84.9%) and 55–64 (83.8%), making it a key platform for mature audiences.
• Instagram performs strongly among young users: Daily usage stands at 73%, reaching 78.4% among both the 18–24 and 25–34 groups — a critical channel for youth‑focused strategies.
• TikTok continues to drive short‑form video consumption: Daily usage is 67%, rising to 84.4% in ages 18–24 and 61.1% among 25–34‑year‑olds.
• YouTube remains a consistent video hub: Daily usage is 55%, showing balanced performance across segments, particularly 61.2% among the 25–34 group and 57.6% among the 35–44 group.
• Snapchat appeals to young audiences: Daily usage is 47%, peaking at 69.2% among 18–24‑year‑olds.
• Pinterest offers a niche advantage for lifestyle content: Daily usage is 23%, with notable strength among the 35–44 segment (45.5%).
• X (Twitter) is preferred for news and commentary: Daily usage stands at 48%, rising to 57.9% among 35–44‑year‑olds and 55.6% among 45–54‑year‑olds.
• Telegram suits community‑based and announcement content: Daily usage is 38%, with higher engagement in the 35–44 group (58.3%).

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• News‑driven and male‑skewed content: X (Twitter)
• Mature audiences: Facebook + YouTube + Telegram