Our research conducted with a sample of Danish users aged 18 and above shows that social media continues to be a strong and influential engagement channel across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform usage and daily active usage (logging in at least once per day) may differ significantly. A platform with modest overall usage can still have high daily engagement — or the reverse. For extended datasets, sample bases, and the full report, you may contact Datambar. The insights below are shared in limited scope for market researchers, advertisers, academics, students, and other decision‑makers.

• Facebook leads daily engagement: Daily login rate is 75%, especially high among ages 55–64 (80.7%) and 65+ (78.7%), making it a strong choice for mature audiences.
• Instagram stands out among younger users: Daily usage reaches 66%, including 80% among ages 18–24 and 78.9% among ages 25–34 — a key platform for youth‑focused strategies.
• TikTok continues the short‑video momentum: Daily usage is 72%, rising to 76.9% among the 18–24 group and 80% among 25–34‑year‑olds.
• YouTube remains a reliable video hub: Daily usage is 58%, showing balanced engagement across age groups — particularly 68.8% among 18–24‑year‑olds and 69.6% among 25–34‑year‑olds.
• Snapchat retains strong youth appeal: Daily usage reaches 60%, with 76.7% among ages 18–24 and 75% among ages 25–34.
• Pinterest is advantageous for lifestyle content: Daily usage is 25%, with remarkable engagement among 18–24‑year‑olds (46.7%).
• X (Twitter) is preferred for news and commentary: Daily usage reaches 51%, especially strong among ages 55–64 (68.8%).
• Telegram supports community‑driven communication: Daily usage is 49%, with notable strength in the 35–44 segment (60%).

🎯 Strategic Recommendations

• Broad reach and strong daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• News‑driven and male‑skewed content: X (Twitter)
• Mature audiences: Facebook + YouTube + Telegram