Our research conducted with a sample of Egyptian users aged 18–64 reveals that social media remains a highly influential and widely adopted digital space across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform usage and daily active usage (logging in at least once per day) may differ significantly. A platform with moderate reach may show very high daily engagement — or the opposite. For complete datasets, sample bases, and the full report, you may contact Datambar to purchase the country‑level analysis. The insights below are shared in limited scope for advertisers, market researchers, academics, students, and other decision‑makers.

• Facebook leads daily usage: Daily login rate reaches 84%, especially strong among ages 25–34 (85.7%) and 45–54 (87.3%), making it a key platform for mature audiences.
• YouTube is essential for video content: Daily usage is 72%, with balanced performance across age brackets — 71.8% in the 35–44 segment and 76.2% in the 45–54 group.
• Instagram stands out among younger adults: Daily usage is 66%, with strong engagement among 25–34‑year‑olds (72%) and 35–44‑year‑olds (65.1%).
• TikTok continues to drive short‑video consumption: Daily usage reaches 67%, including 72% among 18–24‑year‑olds and 72.3% among ages 45–54.
• Telegram is well‑suited for community and announcement‑based content: Daily usage is 53%, rising to 60.5% among the 45–54 group.
• Snapchat appeals to younger users: Daily usage reaches 45%, with notable engagement among ages 18–24 (57.1%).
• Pinterest is advantageous for lifestyle‑focused content: Daily usage is 33%, reaching 50% among the 18–24 segment.
• X (Twitter) is preferred for news and commentary: Daily usage stands at 56%, peaking at 65.4% among ages 45–54 — ideal for real‑time updates and opinion‑driven content.

🎯 Strategic Recommendations

• Broad reach and strong daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• News‑driven and male‑skewed content: X (Twitter)
• Mature audiences and community communication: Facebook + Telegram + YouTube