Social Media Usage in Georgia: 2026 Trends and Strategic Recommendations
Our research conducted with a sample of Georgian users aged 18 and above shows that social media remains a strong and influential engagement space across the country.
📊 Overall Usage Rates (Highest to Lowest)
| Platform | Usage (%) |
| 84% | |
| YouTube | 45.7% |
| 35.8% | |
| TikTok | 32.3% |
| Telegram | 7% |
| 3.2% | |
| X (Twitter) | 2.7% |
| Twitch | 1.8% |
| Snapchat | 1.5% |
| 1.2% |
⭐ Key Insights (Based on Daily Usage Patterns)
General usage and daily active usage (logging in at least once per day) may differ significantly. A platform with limited reach can show very high daily engagement — or the opposite. For complete datasets, sample bases, and the full report, you may contact Datambar to purchase the country‑level analysis. The insights below are shared in limited scope for market researchers, advertisers, academics, students, and other decision‑makers.
• Facebook leads daily usage: Daily login rate reaches 96%, consistently high across all age groups — especially 97.3% among ages 25–34 and 97% among 35–44‑year‑olds.
• TikTok continues to drive short‑video consumption: Daily usage stands at 85%, peaking at 97.1% among 18–24‑year‑olds and 85.5% among 25–34‑year‑olds — making it a critical youth channel.
• Instagram performs strongly among young adults: Daily usage reaches 80%, with particularly high engagement among 18–24‑year‑olds (86.5%) and 25–34‑year‑olds (87.5%).
• YouTube remains a preferred video platform: Daily usage is 77%, with notable engagement among ages 18–24 (86.4%) and 25–34 (80.8%).
• Telegram is well‑suited for community and announcement‑driven content: Daily usage reaches 47%, including 42.9% among 35–44‑year‑olds and 62.5% among 45–54‑year‑olds.
• Pinterest offers niche value for lifestyle content: Daily usage stands at 31%, with striking engagement (60%) in the 25–34 segment.
• X (Twitter) is preferred for news‑driven content: Daily usage is 38%, with a remarkable 95% among users aged 55–64.
🎯 Strategic Recommendations
• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: TikTok + Instagram
• Female‑focused campaigns: Pinterest + Instagram
• Community‑driven and announcement content: Telegram
• Video‑centric content strategies: TikTok + YouTube
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This study was conducted between January 5 and 23, 2026 with 600 respondents aged 18 and above through an online panel using the CAWI method, representative of the national population. The sample was determined with a 95% confidence level and a ±4 margin of error.
All rights to the research data and visuals are reserved by Datambar. Therefore, no individual or organization may claim ownership of the study by using its data or visuals. The research data and visuals may be shared, provided that proper reference is given.
