Our research conducted with a sample of Greek users aged 18–64 shows that social media remains a strong and influential digital engagement space across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General usage and daily active usage (logging in at least once per day) often differ significantly. A platform with moderate reach may show high daily engagement — or the opposite. For complete datasets, bases, and the full country report, Datambar can be contacted. The following insights are shared in limited scope for advertisers, market researchers, academics, students, and other decision‑makers.

• Facebook leads daily engagement: Daily usage reaches 86%, especially strong among users aged 45–54 (91.7%) and 55–64 (88.2%), making it a key platform for mature audiences.
• Instagram performs strongly among younger users: Daily usage stands at 81%, reaching 87.9% in the 18–24 segment and 80.7% in the 25–34 group — a critical channel for youth‑oriented strategies.
• YouTube remains a consistent video hub: Daily usage is 74%, with balanced engagement across age groups — particularly 80% among 18–24‑year‑olds and 76.3% among 25–34‑year‑olds.
• TikTok continues to drive short‑form video consumption: Daily usage reaches 70%, with powerful engagement among 18–24‑year‑olds (88.6%) and 45–54‑year‑olds (78.8%).
• Pinterest offers advantages for lifestyle‑focused content: Daily usage is 30%, with notable strength among 18–24‑year‑olds (42.1%) and 45–54‑year‑olds (36.7%).
• X (Twitter) is preferred for news and commentary: Daily usage reaches 51%, with high engagement among ages 35–44 (63.3%) and 55–64 (55.6%).
• Telegram supports community‑driven and announcement‑based communication: Daily usage stands at 46%, with strong performance among 35–44‑year‑olds (72.7%).

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Pinterest + Instagram
• News‑driven and male‑skewed content: X (Twitter)
• Mature audiences and community communication: Facebook + Telegram + YouTube