Our research conducted with a sample of Hong Kong users aged 18–64 shows that social media remains a strong and influential digital engagement ecosystem across the city.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily active usage (logging in at least once per day) may vary significantly. A platform with limited overall adoption can still produce strong daily engagement — or the reverse. For complete datasets, sample bases, and the full detailed report, Datambar can be contacted. The insights below are shared in limited scope for advertisers, market researchers, academics, and students.

• Facebook shows strong daily engagement: Daily usage reaches 75%, especially notable among ages 35–44 (83.3%) and 45–54 (74.7%).
• Instagram performs exceptionally among younger audiences: Daily usage is 75%, peaking at 81.6% in the 18–24 segment and 83.9% in the 25–34 group — making it a key youth‑focused channel.
• YouTube remains a dominant video hub: Daily usage is 78%, with remarkable engagement among ages 35–44 (88.4%) and 45–54 (82.1%).
• TikTok continues to drive short‑video engagement: Daily usage reaches 65%, with high activity among 18–24‑year‑olds (73.7%) and 45–54‑year‑olds (69.8%).
• WeChat is powerful for communication and community interaction: Daily usage reaches 58%, including 66.7% in the 18–24 group and 60% among 55–64‑year‑olds.
• Pinterest offers strong potential for lifestyle content: Daily usage is 22%, with notable strength among the 45–54 segment (66.7%).
• X (Twitter) is a preferred channel for news and commentary: Daily usage stands at 53%, peaking at 73.1% in the 35–44 group.
• Telegram supports community and announcement‑driven communication: Daily usage reaches 49%, with notable engagement among 45–54‑year‑olds (58.3%).

🎯 Strategic Recommendations

• Broad reach and daily engagement: YouTube + Facebook
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Pinterest + Instagram
• News‑driven and male‑skewed content: X (Twitter)
• Community & communication strategies: WeChat + Telegram