Our research conducted with a sample of Hungarian users aged 18 and above shows that social media remains a strong and influential engagement channel across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General usage and daily active usage (logging in at least once per day) may differ significantly. A platform with moderate reach may deliver high daily engagement — or the opposite. For full datasets, sample sizes, and the complete country report, Datambar can be contacted. The insights shared below are provided in limited scope for advertisers, market researchers, academics, students, and other decision‑makers.

• Facebook leads daily engagement: Daily login rate is 89%, especially strong among ages 25–34 (85.6%) and 55–64 (94.3%), making it a key channel for mature audiences.
• YouTube remains essential for video content: Daily usage is 55%, with notable engagement among 18–24‑year‑olds (75.9%) and balanced usage among ages 35–44 (59.2%).
• Instagram stands out among younger adults: Daily usage is 55%, with high performance among the 18–24 segment (83.3%) and 35–44 segment (52.5%).
• TikTok continues to drive short‑video consumption: Daily usage reaches 64%, peaking at 83.3% among 18–24‑year‑olds and 75.8% among 25–34‑year‑olds.
• Pinterest offers advantages for lifestyle‑focused content: Daily usage stands at 19%, with notable strength among ages 18–24 (40%).
• Telegram supports community‑driven and announcement‑based communication: Daily usage reaches 39%, with increased activity among ages 45–54 (41.2%) and 55–64 (47.1%).
• X (Twitter) is preferred for news and commentary: Daily usage is 36%, especially high among ages 18–24 (57.1%) and 45–54 (38.5%).

🎯 Strategic Recommendations

• Broad reach and strong daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Pinterest + Instagram
• Community and announcement content: Telegram
• Video‑centric strategies: YouTube + TikTok