Our research conducted with a sample of Jordanian users aged 18–64 shows that social media continues to play a strong and influential role across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily active usage (logging in at least once per day) often differ significantly. A platform with moderate overall usage may still generate high daily engagement — or the opposite. For full datasets, sample details, and the complete country report, Datambar can be contacted. Insights below are shared in limited scope for advertisers, researchers, academics, students, and other decision‑makers.

• Facebook leads daily engagement: Daily usage rate is 84%, especially strong among ages 45–54 (90.7%) and 55–64 (92.3%), making it a key channel for mature audiences.
• Instagram dominates among younger users: Daily usage reaches 80%, with outstanding engagement among 18–24‑year‑olds (88.5%) and 35–44‑year‑olds (75.6%).
• YouTube remains a stable video platform: Daily usage stands at 70%, with strong activity among ages 35–44 (73.9%) and consistent performance among ages 45–54 (69.8%).
• TikTok continues to drive the short‑video trend: Daily usage reaches 61%, especially high in ages 25–34 (61.7%) and 45–54 (70.8%).
• Snapchat retains strong youth appeal: Daily usage stands at 64%, with high engagement among 18–24‑year‑olds (66.7%) and 25–34‑year‑olds (65.2%).
• Pinterest offers advantages for lifestyle‑focused content: Daily usage reaches 39%, with stronger interaction observed among women.
• Telegram supports community‑driven and announcement‑based communication: Daily usage reaches 54%, with notable performance among ages 35–44 (61.9%) and 45–54 (65.8%).
• X (Twitter) is preferred for news and commentary: Daily usage reaches 44%, with consistent engagement among ages 35–44 (44%).

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• Community and announcement content: Telegram
• News and commentary content: X (Twitter)