Our research conducted with a sample of Libyan users aged 18–64 highlights how deeply social media is embedded in daily life across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Data)

General platform usage and daily active usage (logging in at least once per day) can differ significantly. A platform might show moderate overall usage while driving strong daily engagement—or vice versa. For full data, expanded bases, and the complete report, you can contact Datambar to purchase the country report. The insights below are shared in limited scope for decision-makers such as market researchers, advertisers, academics, and students.

• Facebook leads in daily usage: Especially among the 25–44 age group, daily log-in rates are quite high; news, communication, and community-focused usage are dominant.
• YouTube consumption is stable and broad: Watching videos is part of the daily routine across all age groups, with particularly high viewing among 18–34-year-olds.
• Instagram is the choice of young users: Daily usage is very high among the 18–29 age segment; both creation and consumption of visual content are strong.
• TikTok is a rising platform: Short‑video formats rapidly increase daily engagement among the young population.
• Telegram is strong in community communication: Due to Libya’s closed‑group communication culture, daily usage is widespread among the 30+ segment.
• Snapchat stands out among young women: Messaging and short‑lived content consumption are among the main reasons for daily usage.
• X (Twitter) is used mainly for news and agenda tracking: Daily log‑ins are concentrated among young adult men.

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Instagram + Snapchat
• Male and agenda‑driven content: X (Twitter)
• Community communication and announcements: Telegram