Our research conducted with a sample of Mexican users aged 18–64 highlights how deeply social media is embedded in daily life across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Data)

General platform usage and daily active usage (logging in at least once per day) can differ significantly. A platform might show moderate overall usage while driving strong daily engagement—or vice versa. For full data, expanded bases, and the complete report, you can contact Datambar to purchase the country report. The insights below are shared in limited scope for decision-makers such as market researchers, advertisers, academics, and students.

• Facebook ranks first in daily usage: It is still the platform with the widest user base in Mexico; both young and mature audiences are active.
• YouTube is far ahead in daily usage due to strong video consumption: High viewing volume in education, music, and entertainment categories increases daily engagement.
• Instagram is very popular among young audiences: Most users aged 18–34 log in to the platform daily.
• TikTok has gained major momentum in Mexico: Thanks to short‑video content and influencer culture, daily usage peaks among youth.
• Telegram’s community usage is growing: Due to groups, announcements, and closed communication, daily usage is strengthening among the 30+ segment.
• Pinterest stands out among female users: Daily visit rates are high due to strong consumption of fashion, food, and décor content.
• Snapchat generates messaging‑based daily engagement among youth: Especially focused on the 18–24 age group.
• X (Twitter) is preferred for news and sports: Football and political topics drive daily conversations.

🎯 Strategic Recommendations

• Broad reach and daily engagement: YouTube + Facebook
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Pinterest + Instagram
• Male and agenda‑driven content: X (Twitter)
• Community communication and announcements: Telegram