Social Media Usage in Morocco: 2026 Trends and Strategic Recommendations
Our research conducted with a sample of Moroccan users aged 18–54 shows that social media continues to play a strong and influential role across the country.
📊 Overall Usage Rates (Highest to Lowest)
| Platform | Usage (%) |
| YouTube | 83.5% |
| 71.5% | |
| 71.5% | |
| TikTok | 52.5% |
| Telegram | 28.5% |
| 28% | |
| X (Twitter) | 18% |
| Snapchat | 14.5% |
| 12% | |
| Twitch | 4.5% |
⭐ Key Insights (Based on Daily Usage Patterns)
General platform reach and daily active usage (logging in at least once per day) may differ significantly. Some platforms with moderate reach may show very high daily engagement — or vice versa. For full datasets, sample details, and the complete report, Datambar can be contacted. The insights below are shared in limited scope for advertisers, researchers, academics, students, and other decision‑makers.
• YouTube leads daily engagement: Daily usage reaches 81%, with particularly strong performance among ages 25–34 (86.8%) and 45–54 (86.4%), solidifying its role as an essential video platform.
• Instagram is a top choice among younger users: Daily usage stands at 80%, with high engagement among 25–34‑year‑olds (86%) and 35–44‑year‑olds (86.2%).
• Facebook performs well among mature audiences: Daily usage reaches 80%, peaking at 90% among users aged 45–54.
• TikTok continues to push the short‑form video trend: Daily usage is 75%, with exceptional engagement among ages 35–44 (91.7%).
• Snapchat maintains youth appeal: Daily usage stands at 28%, with stronger engagement among ages 18–24 (31.3%).
• Pinterest shows strong potential for lifestyle content: Daily usage reaches 39%, especially high among the 45–54 segment (60%).
• Telegram supports community and announcement‑focused communication: Daily usage stands at 40%, with strong performance among the 35–44 group (50%).
• X (Twitter) is favored for news and commentary: Daily usage reaches 44%, peaking at 58.3% in the 25–34 segment — ideal for real‑time discussions and opinion content.
🎯 Strategic Recommendations
• Broad reach and daily engagement: YouTube + Facebook + Instagram
• Youth targeting: Instagram + TikTok + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• Community and announcement‑based content: Telegram
• News and real‑time commentary strategies: X (Twitter)
Contact Us!
This study was conducted between January 5 and 23, 2026, with a nationally representative sample of 600 individuals aged 18 to 54, using an online panel and the CAWI methodology. The sample was determined with a 95% confidence level and a ±4 margin of error.
All rights to the research data and visuals are reserved by Datambar. Therefore, no individual or organization may claim ownership of the study by using its data or visuals. The research data and visuals may be shared, provided that proper reference is given.
