Our research conducted with a sample of Dutch users aged 18–64 shows that social media continues to be a strong and influential engagement environment across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily usage (logging in at least once per day) may differ significantly. A platform with moderate reach may still show very strong daily engagement — or the opposite. For full datasets, bases, and the complete country report, Datambar can be contacted. The insights below are presented in limited scope for advertisers, researchers, academics, and students.

• Facebook shows strong daily engagement: Daily usage reaches 66%, especially strong among ages 45–54 (73.5%) and 55–64 (65.4%), making it a solid channel for mature audiences.
• Instagram dominates among young adults: Daily usage stands at 71%, peaking at 90.9% among 18–24‑year‑olds and 88.5% in the 25–34 segment.
• YouTube remains a stable and widely used video hub: Daily usage is 52%, with notable engagement among ages 18–24 (63.6%) and 25–34 (69.4%).
• TikTok continues to drive short‑form video consumption: Daily usage reaches 64%, especially high among 18–24‑year‑olds (88.9%) and noticeable among 25–34‑year‑olds (66.7%).
• Snapchat retains strong youth appeal: Daily usage stands at 62%, with high engagement among 18–24‑year‑olds (76.9%) and 25–34‑year‑olds (82.4%).
• Pinterest offers advantages for lifestyle content: Daily usage is 16%, with stronger performance among ages 18–24 (28.6%).
• Telegram performs well for community‑driven and announcement‑based content: Daily usage reaches 50%, especially high among 25–34‑year‑olds (80%).
• X (Twitter) remains a go‑to platform for news and commentary: Daily usage is 48%, with significant engagement among ages 18–24 (80%).

🎯 Strategic Recommendations

• Broad reach and daily engagement: YouTube + Facebook
• Youth targeting: Instagram + TikTok + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• Community and announcement‑based content: Telegram
• News and real‑time commentary strategies: X (Twitter)