Our research conducted with a sample of Norwegian users aged 18 and above shows that social media continues to play a strong and influential role across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily active usage (logging in at least once per day) may differ significantly. Some platforms with moderate reach show extremely strong daily engagement — or vice versa. For comprehensive datasets, base sizes, and the full country report, Datambar can be contacted. The insights below are shared in limited scope for advertisers, researchers, academics, and students.

• Snapchat leads daily engagement: Daily usage reaches 74%, with peak engagement among ages 18–24 (78%) and 25–34 (79.7%), making it a critical platform for youth targeting.
• Facebook continues to offer broad reach: Daily usage stands at 71%, with especially high engagement among ages 55–64 (88.8%) — showing its continued strength among mature audiences.
• TikTok stands out among younger users: Daily usage reaches 67%, with strong performance among ages 18–24 (80%) and 25–34 (78.1%).
• Instagram maintains balanced yet youthful engagement: Daily usage is 64%, peaking at 71.8% among the 25–34 segment — important for visual‑first strategies.
• YouTube remains a stable video hub: Daily usage reaches 51%, especially notable among ages 18–24 (60.7%) and 25–34 (64.3%).
• Pinterest appeals strongly to women: With a general usage of 22% and daily usage at 23%, engagement reaches 33.3% among women — advantageous for lifestyle‑focused content.
• X (Twitter) is preferred for news and commentary: Daily usage reaches 42%, with strong activity among ages 25–34 (48.1%).
• Telegram gains traction among mature users: Daily usage is 38%, with notable engagement among ages 25–34 (47.1%) and 35–44 (40%) — suitable for community and announcement‑based communication.

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + Snapchat
• Youth targeting: TikTok + Instagram
• Female‑focused campaigns: Pinterest + Snapchat
• News and male‑skewed content: X (Twitter)
• Mature audiences: Facebook + YouTube + Telegram