Our research conducted with a sample of Romanian users aged 18–64 shows that social media continues to serve as a strong and influential digital engagement space across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily active usage (logging in at least once per day) can differ significantly. A platform with moderate reach may display strong daily engagement — or the opposite. For full datasets, sample bases, and the complete report, Datambar can be contacted. The insights below are shared in limited scope for advertisers, researchers, academics, students, and other decision‑makers.

• Facebook shows strong daily engagement: Daily usage reaches 75%, peaking at 92.3% among users aged 55–64 — highlighting its importance for mature audiences.
• Instagram dominates among younger users: Daily usage is 71%, with high engagement among 18–24‑year‑olds (75%) and 25–34‑year‑olds (74.3%).
• TikTok continues to be youth‑focused: Daily usage stands at 75%, surging to 90% in the 18–24 group and 83.3% among 25–34‑year‑olds — indicating the continued strength of short‑form video.
• YouTube remains a stable video platform: Daily usage reaches 69%, especially strong among users aged 18–24 (80%) and 25–34 (74.4%).
• Snapchat shows strong youth appeal: Daily usage is 58%, with high engagement among 18–24‑year‑olds (63.6%).
• Pinterest remains female‑focused: Overall usage is 20%, rising to 27.7% among women. Daily usage reaches 37% — advantageous for lifestyle‑driven strategies.
• X (Twitter) supports news‑driven engagement: Daily usage stands at 41%, peaking at 60% in the 45–54 segment — ideal for commentary and real‑time updates.
• Reddit and Twitch appeal to niche digital communities: Daily usage is 50% for Reddit and 31% for Twitch, especially among tech‑savvy and gaming‑oriented users.
• Telegram shows strength among mature users: Daily usage reaches 33%, with notable engagement among men (46.7%).

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: TikTok + Instagram + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• News‑driven & male‑skewed content: X (Twitter) + Reddit
• Mature audiences: Facebook + YouTube + Telegram