Our research conducted with a sample of Saudi users aged 18–64 shows that social media continues to be a highly influential and deeply integrated part of everyday digital life across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily active usage (logging in at least once per day) can vary significantly. A platform may have strong daily engagement despite moderate general usage — or vice versa. To access complete datasets, sample details, and the full report, Datambar can be contacted. Insights below are shared in limited scope for advertisers, researchers, academics, and students.

• YouTube leads in daily engagement: Daily usage reaches 80%, particularly strong among ages 18–24 (82.5%) and 25–34 (81%), confirming its role as a core video platform.
• TikTok continues its short‑video dominance: Daily usage reaches 82%, with exceptionally high engagement among 18–24‑year‑olds (87.5%) and 25–34‑year‑olds (83.2%).
• Instagram remains a top channel for youth: Daily usage stands at 76%, peaking at 80% in ages 18–24 and 81% in ages 35–44.
• Snapchat holds strong appeal among younger users: Daily usage reaches 77%, with high activity among ages 18–24 (79%) and 25–34 (82.1%).
• Facebook shows strong performance among mature audiences: Daily usage is 77%, particularly high among ages 45–54 (89.8%) and 55–64 (82.5%).
• X (Twitter) is widely used for news and commentary: Daily usage is 73%, with notable engagement among ages 35–44 (79.4%).
• Telegram is suitable for community‑driven and announcement‑based content: Daily usage stands at 55%, rising to 62.7% in the 35–44 group.
• Pinterest offers strong potential for lifestyle‑focused campaigns: Daily usage reaches 48%, with higher engagement among women.

🎯 Strategic Recommendations

• Broad reach and daily engagement: YouTube + TikTok + Instagram
• Youth‑focused targeting: TikTok + Snapchat + Instagram
• Female‑focused campaigns: Pinterest + Instagram
• Community and announcement content: Telegram
• News and commentary strategies: X (Twitter)