Our research conducted with a sample of Taiwanese users aged 18–64 shows that social media continues to play a strong and influential role across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily activity (logging in at least once per day) may differ significantly. Some platforms show moderate reach but high daily engagement — and vice versa. For complete datasets, sample bases, and the full country report, Datambar can be contacted. The insights below are provided in limited scope for advertisers, researchers, academics, students, and other decision‑makers.

• Facebook leads daily engagement: Daily usage reaches 80%, especially strong among men (81.4%) and peaking at 85.3% in the 45–54 age group — making it a significant platform for mature demographics.
• Instagram performs strongly among younger users: Daily usage reaches 71%, with notable engagement among ages 18–24 (81%) and 25–34 (72.5%).
• YouTube remains a dominant video hub: Daily usage reaches 80%, especially high among men (84.3%) and users aged 18–24 (88%).
• TikTok remains youth‑focused: Daily usage stands at 72%, peaking at 90% among ages 18–24 and 86.4% among 45–54‑year‑olds — reaffirming the appeal of short‑form video.
• Snapchat shows traction among young adults: Daily usage reaches 36%, with strong performance among the 25–34 segment (50%).
• Pinterest remains female‑oriented: Overall usage is 8%, slightly higher among women (8.9%). Daily usage reaches 37%, making it effective for lifestyle‑driven strategies.
• X (Twitter) serves news‑driven audiences: Daily usage reaches 61%, with notable engagement among ages 25–34 (60%) and 55–64 (36.4%).
• Telegram shows strong usage among mature audiences: Daily usage stands at 53%, especially strong among men (57.1%) and among ages 45–54 (83.3%).
• Reddit and Twitch attract niche digital communities: Daily usage is 38% for Reddit and 52% for Twitch — particularly strong among tech‑savvy and gaming‑focused segments.

🎯 Strategic Recommendations

• Broad reach and daily engagement: Facebook + YouTube
• Youth targeting: TikTok + Instagram + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• Male‑skewed & news‑driven content: X (Twitter) + Reddit
• Mature audiences: Facebook + YouTube + Telegram