Our research conducted with a sample of Turkish users aged 18–64 highlights how deeply social media is embedded in daily life across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Data)

General platform usage and daily active usage (logging in at least once per day) can differ significantly. A platform might show moderate overall usage while driving strong daily engagement—or vice versa. For full data, expanded bases, and the complete report, you can contact Datambar to purchase the country report. The insights below are shared in limited scope for decision-makers such as market researchers, advertisers, academics, and students.

• Instagram leads in daily usage: Extremely high daily activity among young users and women.
• YouTube shows stable daily usage: High video consumption across all age groups keeps daily usage consistently strong.
• Facebook remains strong among mature users: Daily visit rates are still high in the 35+ demographic.
• TikTok is among the most intensively used platforms among youth: Thanks to short‑video formats, daily log‑ins are very high.
• Snapchat stands out among women and youth: Daily usage is notably high among women and the 18–24 age segment.
• Telegram is preferred by mature audiences: Regular daily usage is observed in the 30+ age group due to communities, announcements, and group communication.
• Pinterest is female‑oriented: Daily usage is increasing among users seeking lifestyle, decor, and fashion inspiration.
• X (Twitter) is ideal for news and trends: Daily log‑ins are especially high among young men.

🎯 Strategic Recommendations

• Broad reach + daily engagement: Facebook + YouTube
• Youth targeting: Instagram + TikTok
• Female‑focused campaigns: Pinterest + Snapchat
• Male and news‑driven content: X (Twitter)
• Mature audiences: Facebook + YouTube + Telegram