Our research conducted with a sample of Malaysian users aged 18 and above shows that social media continues to be a highly influential and widely adopted digital ecosystem across the country.

📊 Overall Usage Rates (Highest to Lowest)

⭐ Key Insights (Based on Daily Usage Patterns)

General platform reach and daily active usage (logging in at least once per day) can vary significantly. A platform may have moderate overall reach but strongly outperform in daily engagement — or the opposite. For complete datasets, sample bases, and the full country‑level report, Datambar can be contacted. The following insights are shared in limited scope for advertisers, academics, researchers, and students.

• TikTok leads daily usage: Daily activity reaches 84%, especially high among ages 18–24 (85%) and 25–34 (87.4%), making it a dominant youth platform.
• YouTube remains essential for video content: Daily usage is 74%, with particularly strong engagement among ages 25–34 (81%) and consistent performance among ages 35–44 (69.2%).
• Facebook shows strong performance among mature audiences: Daily usage is 79%, peaking at 85% among the 35–44 segment and 82.5% among users aged 45–54.
• Instagram performs strongly among younger adults: Daily usage stands at 77%, with high engagement in the 18–24 group (76.6%) and the 25–34 group (85.2%).
• Snapchat retains youth appeal: Daily usage is 56%, especially strong among ages 18–24 (62.5%) and visible among ages 25–34 (50%).
• Telegram is well‑suited for community‑driven and announcement‑based content: Daily usage reaches 53%, with notable activity among the 35–44 segment (51.9%) and strong performance among 45–54‑year‑olds (71.4%).
• X (Twitter) supports news and commentary engagement: Daily usage stands at 64%, peaking at 74.7% among ages 25–34 — ideal for real‑time updates and opinion content.

🎯 Strategic Recommendations

• Broad reach and daily engagement: YouTube + Facebook + TikTok
• Youth targeting: TikTok + Instagram + Snapchat
• Female‑focused campaigns: Pinterest + Instagram
• Community and announcement‑based content: Telegram
• News and real‑time commentary strategies: X (Twitter)